An exhibition is a designed experience. Ideally it communicates one big strategy in many different ways. Unlike a textbook or a bulletin board display, an exhibit asks the customer to travel through a three dimensional space and to absorb the big idea in a limited amount of time. The exhibit should certainly engage the visitors curiosity and invite them to discover the concept on different levels and in different ways. There is a planned, hierarchical order to the levels of detail exposed in the exhibit.
These could range from headline banners to slogans and text on specimen labels, or from the visual impact of massive collection of objects to an in depth exposition of just one key products.
A well planned exhibit can be laid out in a linear fashion, with an introduction, an expository middle, and decisions at the end.
Or it can be nonlinear, in which the visitor can look at this in any order but would still comeaway with the central concepts and stories. It is up to the visitor to determine how deeply and in what directions to explore the concept. Some visitors may have limited time, short attention spans, or only a fleeting interest in the topic. They stroll through, briefly scanning areas of the exhibit, and then move ahead. But even a superficial walkthrough should give the visitor some comprehension of the product.
The preparation of an exhibition stand requires strategy expertise and is hard work, a lot of planning and preparation has to take place on the run up to the event to ensure a effective outcome and visible results. Activteam helped exhibitors preparing exhibit stands providing all services from exclusive designed exhibition stands, marketing support and target implementation and build up on the fairground .
Finding the right exhibition which inserts the sales, marketing, branding, or other objectives is your first step toward success. It is a challenge, however, since there are an estimated 25,000 b2b exhibitions held each year across the world.
Here are some thoughts to assist in your coordination and planning process:
Consentrate on those global exhibitions offered in the industry sector that are suitable for your company. If your competition is exhibiting in these events, it may be a good indication that you should consider exhibiting.
Analyze these exhibitions according to their importance within that sector, as well as their local, national, or international appeal. For example, how long have they been operating?
Mindfully review the audience demographics (the published metrics or data about the visitors, exhibitors, press, VIPs, etc.). The exhibition visitor profile should offer your company a good potential for making sales or gathering sales leads. Do your customers attend the exhibition?
The ability where the exhibition will be held should be evaluated, particularly for its technology services?
Finally, the exhibition stand preparation for a major exhibition, the whole process may take as long 3 mounts from beginning to end.