There is so much buzz about promoting services and products at shows, and that presents both a challenge and an opportunity to advertisers. In marketing, going with the flow is regarded as a good option. However, there is an overwhelming competition for attention there. What you can do is a supplement and intensify your presence efforts through event marketing.
Participation in a event forms part of the above described marketing strategy. There is still competition in such an event, but at least you don’t have to deal with thousands or even millions of competing businesses. To make certain your high noticeable exhibition stand design rises above the rest, you could implement the following ideas.
Select Layout Wisely
Stand designs usually classified into five namely: peninsula, head, corner, walk through and row. A peninsula stand is open in every areas while a head stand includes a backdrop in one side but is open in three sides. Corner and walk through stands have two open sides and a couple walled sides. In a corner stand, two walls are adjoined together, forming a corner. In a walk-through stand, the two walls are set up across each other, providing a pathway. A row stand has only one open side.
When choosing from the aforementioned designs, you have to consider the location of and space around your booth. For booths with spacious surrounds, a peninsula stand is considered the most ideal option. A row stand provides privateness and exclusivity, which is handy should there be booths beside and behind yours. A corner stand works well if your booth is on a corner or alongside a structure. You can also make use of a double-decker stand if your organizers and the venue allow. With this, you can mix and match different stand layouts.
Improve Your Sales space
One of the most efficient ways to outshine your competitors is to keep your high visible exhibition stand design is well-lit. You do not want your exhibition stand to be treated being a shadow or backdrop of other stands, do you? Instead of choosing standard cold lighting, ask your stand provider to use worm lights or innovative Led lighting. Except for lighting systems, a way of brightening up your stand is featuring LED screens. These tend not to only lighten up your stand they may also be methods to feature your video ads, instructional videos, and customer recommendations.
In order to determine the function an exhibitions stand design play compared to other communication tools and instruments a company must take two key elements into account: the concentration of dialogue and face-to-face communications and the input the senses receive during communications. In a sender-dominated display and communications scenario intensity
levels are specifically low. However, they increase with the use of media included in the dialogue, e.g. with electronic media, concluding in a personal meeting and a conversation, for example on the stand. Intense targeting of the senses begins with the relaying of abstract information and increases with the use of a multimedia experience, e.g. an audiovisual dissemination of information and facts, culminating in a face-to-face encounter, where information is accepted by all of the senses.
Is your company recognizable in several distances? This is a question you should ask your stand provider. Whether you utilize blocks of letters, overhead banners, or moving graphics display, make sure everything is bold. This way, your brand name and tagline can be viewed by event-goers even from afar.
Global brand names and international acting businesses have their stands tailor made to match their unique characteristics and colors. Some resemble their products’ shapes. If you can not afford such sophisticated customizations, you can focus on having mote simple structures using wallpaper artworks and renting LED screens instead. These components should prominently display your brand name, logo, taglines and other promotional messages. Having customized furniture that complements your brand colors can also help.
Participating in multiple shows (Exhibition stand designs style and targets)
Trade shows are held in different venues. If you wish to attend another trade show in a different location, you have to prepare for the change in layout. With an capable and experienced exhibition stand service, you can manage your exhibition design presentations. The company will reconfigure your previous stand design to suit the space and rules set by another organizer.
Ask for quotations before you commit. This makes sure that the service cost is within your price range. Additional Info
Franco Stera is Executive Marketing Director at Marketing/Creative Services Activteam on sitehelp and support, assist throughout exhibitions, exhibitors brand and exhibition marketing objectives