Prior to starting an exhibition, attend the show as a visitor. The visit will help you to choose the most suitable products for your exhibit, identify strategic spots and provide you with an overall idea about how to participate as an exhibitor. Find out about the latest products, the most relevant communication media.
Preparation of an exhibition stand is extremely important to success at a trade fair and is depending also on the selection of the exhibition stand builder.
Before taking any steps, the company should generate a 4-month planning schedule. Planning is deciding which is what determines if the trade show will be a success or failure for your business.
An exhibition stand builder must support the brand and its positioning in conjunction with the trade fair. Functionality and design need to be carefully considered and created to clearly communicate product benefits. Also, see this