Creating an outstanding exhibition, with a custom exhibition booth.

When contemplating exhibiting in Europe, it is s important to are aware of the differences. The other international markets in the context of scale and exhibition booths. Firstly, if we consider the size of the market, it is huge in comparison to other countries with most EU states claiming GDPs equivalent to sovereign nations. Geographically, the countries are distant, and with the distance from north Germany to Italy is over 2500 KM, it is no wonder that transportation costs can be much greater. Finally, the regularity of events in the EU tends to be greater compared to the rest of the world. An European client which has a program of 5 or more events annually would be regarded as rather busy, whereas in the US, it s not unusual for a large company to have some sort of event every few weeks – from a major trade show to a much smaller expo. Once you have this difference in scale in mind, many of the factors below make much more sense – from the way that stands are intended, built, the labour used to build them, to the cost of an exhibition program on its own – exhibiting in the Read More …