Stand appearance and the interior environment is a significant determinant to spend time in the exhibition stand design.
The interior is also a substantial part successful exhibition marketing because designing a modern award winning exhibition stand design can affect the revenue and image of the exhibiting company. Designing a booth interior is the art of drawing, composing and selecting colors, materials, furnishings and accessories to enrich the design of the interior. The main purpose is to create an attractive environment and to enhance the presentation of the presented products and services. To create a distinctive image should be the main task because such an image will create a brand name recognition which will be immediately perceived by the consumers.
One of the key challenges for exhibitors is to always increase the value of the brand. Completely new and progressive elements need to be added to the existing event advertising mix. Factors that excite the senses of potential customers such as flat screen video clips, visuals, music and lighting help to develop a unique ambiance and presentation experience.
An impactfull visual,brilliant created exhibitions stand is one that induce,, curiosity interest and choose decisions within a short range of the stand approach.
Exhibition design effective solutions__
Visual elegance will grasp consumers interest, transforming passive interest into active buyers, boosting the profitability. With the right quantity and quality of information, the empirical results are endless.
Extraordinary exhibition design concepts__
Visual transmission by putting the product, service or brand at the point of attention by making it as a title character.
Theobjective is to make evident the attributes of a product or service in order to favour the selection process of the customer. Achieving this through the organisation of messages, visuals, multimedia and presentation techniques is a challenging and customized process.
How to create your exhibition stand design__
Effective booth creation and designs related to the purpose of the event implementing the exhibition targets in the design is is a primary factor. More Info
Franco Stera is Executive Marketing Director at Marketing/Creative Services Activteam on site help and support, assist across exhibitions, exhibitors brand and exhibition marketing objectives.