Exhibition planning is a designed experience. Ideally it communicates one big strategy in many various ways. Unlike a textbook or a bulletin board display, an exhibit asks the audience to travel through a three dimensional space and to absorb the big idea in a limited amount of time. The exhibit need to engage the visitors fascination and invite them to examine the booth design ideas on different levels and in different ways. There is a planned, hierarchical order to the levels of detail exposed in the exhibit.
These could normally include headline banners to slogans and text on specimen labels, or from the video or graphic impact of massive collection of objects to an in depth exposition of just one key products.
A well planned trade show can be laid out in a linear fashion, with an introduction, an expository middle, and conclusions at the end.
Or it is typically nonlinear, in which the customer can look at this in any order but would nevertheless come away with the central concepts and stories. It is up to the visitor to determine how deeply and in what directions to explore the concept. Some visitors may have limited time, short attention spans, or only a fleeting interest in the topic. They stroll through, briefly scanning areas of the exhibit, and then deal with it. But even a superficial walk through should give the customer some comprehension of the merchandise.
The preparation of an exhibition booth requires technique expertise and is hard work, a lot of planning and preparation has to take place on the run up to the event to ensure a fulfilling outcome and visible results. Activteam helped exhibitors preparing exhibit stands providing all services from innovative booth design ideas, marketing support and target launch and build up on the fairground .
Determining the best exhibition that matches the sales, marketing, branding, or other objectives is your first step toward success. It is a challenge, however, since there are an estimated 25,000 b2b exhibitions held each year across the world. check my source
The following are some ideas to assist in your selection process:
Concentrate on those global exhibitions offered construction business sector that are appropriate for your company. If your competitors are exhibiting in these events, it may be a good indicator that you should consider exhibiting.
Analyze these exhibitions according to their significance within that sector, as well as their local, national, or international appeal. For example, how long have they been operating?
Carefully review the audience demographics (the published metrics or data concerning the visitors, exhibitors, press, VIPs, etc.). The exhibition customer profile should offer your company a good potential for making sales or gathering prospects. Do your customers attend the exhibition?
The facility where the exhibition will be held should be evaluated, particularly for its technology services?
Finally, the exhibition booth preparation for a leading exhibition, the whole process may take as long 3 months from beginning to end. [my review here]