The benefits of international trade fairs, as is the opportunity they offer to expand customer relations. Relations can be maintained by a brief conversation on the stand rather than by spending large amounts of time and money on traveling.
Trade shows make it possible to combine several marketing instruments. If the company main objective is to bring in new customers it has to launch a large-scale advertising campaign ahead of a trade fair. Alternatively, if its goal is to cultivate relations with existing consumers then these must be encouraged to visit a stand beforehand.
A basic evaluation of exhibition stand activities reveals that trade fairs represent a marketing instrument with a wide-ranging and far-reaching impact. All the above factors underline the importance of trade fairs as part of the marketing mix.
Useful ways in preparing exhibition stands when exhibiting in the major European exhibition cities , London, Paris, Frankfurt, Milan.
There are actually factors that are essential to consider first before you finalize your designs with regards to your exhibition stands. It is required seriously to consider the various elements that you want to have in your stand. These elements have to be exciting and appealing to your target audience. Besides the visuals and well organized and harmonic atmosphere to put in your stand, there are a few basics that you have to plan for too.
Promoting and advertising with a good exhibit stand design is regarded as the planning, coordination and monitoring of all of a business activities that are focused on current and prospective markets. The purpose of these activities is to continually satisfy customers necessities on the one hand and the company aim on the other. To achieve these aims a company must employ a range of marketing instruments.
Exhibition stands design and build. Create your exhibition stand to meet your objectives.
What special value proposition does your product/service offer for this region of business? This might be more important than a stylish exhibit with engaging exhibitor staff.
For being an exhibitor from another country,when exhibiting in Paris, Milan or London , be sensitive and aware of cultural differences when attending or operating a exhibition.. Your product, services, and exhibit design may very well be great, but how you engage with a major international audience can make or break your chances to meet your goals.
Tips on how to prepare an attractive exhibition stand, find exhibition booth builders in the UK, Switzerland, Germany and other popular exhibitions in Europe. Additional info
Marketing mix elements consist of finding out a product, pricing and sales conditions, and implementing sales and communications measures.
All of these are the instruments a company uses to control its influence on the sales market.